Field Guide To Blanket-First Product Sequencing

This document records the structural logic behind keeping the blanket as the first purchase and first explanation. It considers comprehension, conversion, visual hierarchy, and the effects of category complexity on the user journey.

When the flagship product is the clearest first object, downstream pages become easier to understand and easier to order. The bundle becomes a step-up rather than an obstacle. Education layers become optional depth rather than mandatory reading. That improves both the site’s commercial logic and its content architecture.